Elaine is

How Can I help you?

Maybe you need an experienced writer with journalist training

Maybe you want captivating content with a clear and consistent voice.

Maybe you already have content, but you need it edited and optimized to get the most out of engagement.

Maybe you need help with some part of your marketing planning!

Market assessment, brand strategy, digital and channel planning, social media calendar creation, or website design.

All of this could be me helping you.

If you think I'm a good fit for what you're trying to achieve, why not drop me a line?

Why me?



digital marketing

My day job is working as a communications and accounts director for a digital marketing consultancy in the 4As.

If that means blast all to you, here's basically what I've been doing in this job:

  • Market research & reporting
  • Brand strategy & planning
  • Social media content planning, creation and execution on both global (Facebook, Twitter, LinkedIN) and Chinese (WeChat, Weibo) platforms.
  • Website design and creation working with various CMS systems.
  • Copywriting

Still doesn't mean anything to you? At some point in time, you'll be able to:



I graduated from New York University with a degree in Journalism & Sociology and have in the over-a-decade since never stopped writing.

I worked as:

  • Reporter for legal newswire service Law360 (subscription needed)
  • Weekend & then Asia Editor for tech blog giant Gizmodo.com
  • Head Editor (and much, much more) for one of the most popular English-language websites about China, Shanghaiist.com.

In the years since leaving Shanghaiist, I have occasionally worked as a freelance writer for various publications.

For samples of my writing:


Other Skill sets

Besides the other stuff, I've also developed skills in the following:

  • Chinese to English translation
  • Hosting as MC for bilingual events in English & Mandarin Chinese
  • Presenting for TV. You might have caught me on Lonely Planet: Six Degrees Shanghai.
  • Podcasting: You can catch me and my former Shanghaiist junior editor, Jessica Colwell, podcasting our way through China's hit television show about fighting corruption, In the Name of the People aka 人民的名义。

There's nothing to learn more about, but I'm keeping this button here for now.